Pure Sea Fish Wet Dog Food (Norway)

Pure Salmon is 100% salmon, fish and fish by-products only, a single protein naturally rich in omega oils for skin and coat.

For dogs that itch on meat proteins, fish can be the reset button: no soy, no grain, no vegetable additives, complete with essential vitamins and minerals.

• 100% salmon, single fish protein
• Naturally rich in omega oils
• No soy, grain or additives
• Complete and balanced

Why fish?

Most food sensitivities in dogs are reactions to meat proteins they have eaten for years. Fish sits outside that group entirely, so it is often the first thing a vet suggests trying. The bonus is the omega oils, which are the reason owners tend to notice the coat before anything else: a few weeks in, it looks glossier and the scratching has usually quietened down.

About Happy Dog

Happy Dog is a German family brand made in Wehringen, Bavaria by Interquell, with pet-food expertise dating back to 1965. The Pure range follows one rule: one protein, nothing else. No soy, no grain, no vegetable fillers, no hidden meats. That sounds austere, and it is, deliberately. It exists so that a vet or an owner running an exclusion diet knows precisely what has gone into the bowl.

Questions, answered

Is this a complete food or a topper?
Complete and balanced, with added vitamins and minerals. Feed it as the whole meal or stir it through a dry food.

Which dogs is it for?
Dogs that react to meat proteins, dogs with dry or dull coats, and any dog on an elimination diet where fish is the chosen protein.

Will it help with itching?
It can, for two reasons: it removes the meat proteins that are usually the trigger, and the omega oils support skin condition. It is food rather than treatment, so see your vet if the itching is severe or persistent.

How do I switch my dog onto it?
Gradually, over about seven days, mixing a little more in each day.

How much should I feed?
Start with the guide on the tin and adjust to keep your dog at a healthy weight. Always leave fresh water down.

How should I store an opened tin?
Cover it, keep it refrigerated and use within about two days.

When will it arrive?
Dispatched within 1 to 2 working days, with free UK delivery on orders over £30.

More single-protein options in Wet Dog Food, and our guide to the best dog food for sensitive stomachs in the UK explains how single-protein diets work.